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Bfree Case Study
Reducing CPA through Strategic Optimization
Challenge:
In the first month of the Bfree campaign, we encountered challenges in reducing the cost per acquisition (CPA), which stayed above $30. This was during the testing phase, where we trialled various products and ad strategies.
Actions Taken:
Product Focus: After analyzing the performance data, we shifted our strategy to concentrate on Bfree's highest-selling product. This allowed us to focus ad spend on a proven performer, ensuring a higher chance of conversions, rather than diluting the budget across multiple lower-performing items.
Creative Optimization: We worked on improving ad creatives by testing different hooks and formats. We emphasized the unique selling points of the top-selling product, ensuring that the message better aligned with our target audience's needs and desires.
Refinement of Audience Targeting: Based on the performance data from the initial testing phase, we refined our audience targeting. By honing in on high-intent customers, we were able to maximize the efficiency of our ad spend and reach users who were more likely to convert.
Leverage Display Cards: We incorporated display cards into our ads to clearly highlight our offers, making them more appealing and actionable to potential customers. This added a visual emphasis that drove stronger engagement.
Proper Spend Allocation and Account Structuring: We ensured proper budget allocation across ad sets and implemented structured account management. This allowed us to allocate resources effectively and optimize spend where it was most needed.
Results:
By focusing on the highest-selling product, optimizing creatives, improving audience targeting, and leveraging display cards, the campaign saw the following improvements:
CPA Improvement: We reduced the CPA from $35.76 to $15.84, representing a 55.7% decrease in CPA.
ROAS Improvement: The ROAS increased from 2.72 to 5.94, which is a 118.4% improvement.
Top Performing Ad:
ALife Case Study
Maximizing ROAS on TikTok
Challenge:
As a new entrant on TikTok, ALife aimed to establish TikTok as a scalable source of customer acquisition, while managing the budget effectively based on milestone completions.
Actions Taken:
Proper Seasoning of Pixel: We prioritized the seasoning of the TikTok Pixel to gather enough data for better optimization. This allowed the platform to learn and improve targeting based on user behavior.
Target Audience Refinement: Based on performance data, we refined our audience targeting, focusing on high-intent customers and eliminating segments that were not yielding results.
Creative Refresh Process: We implemented a continuous creative refresh process, testing new hooks, formats, and messaging to prevent ad fatigue and ensure that our content stayed relevant and engaging for the audience.
Landing Page Optimization: We directed traffic to the best-performing landing page with a high conversion rate (CVR), ensuring that once users clicked on the ad, they were more likely to complete the desired action.
Results:
Through these strategic actions, we achieved a ROAS of 5.03x, generating a revenue of $235.7K from the campaign. These results showcase the success of our approach in leveraging TikTok's platform effectively.
Top Performing Ad:
Golf Box Case Study
Building Success from Scratch and Scaling on TikTok
Goal:
When we first started managing Golf Box, there was no existing data, and the account was entirely new. This posed a significant challenge in optimizing ads and targeting the right audience from the ground up. Additionally, we aimed to open TikTok as a new scalable source of customer acquisition.
Actions Taken:
Opening TikTok as a New Scalable Channel: We launched TikTok as a new source of customer acquisition and scaled the budget based on milestone completions. The results were staggering, showcasing the potential of the platform for Golf Box’s growth.
Proper Full Funnel Campaign Structure: We implemented a well-designed full funnel strategy, targeting potential customers at every stage of the buyer journey. This included Top of Funnel (TOF) Middle of Funnel (MOF) and Bottom of Funnel (BOF) retargeting campaigns to guide users towards conversion.
Resonating Creatives: Our team developed ad creatives that aligned with the specific interests and behaviors of Golf Box’s target audience. This ensured that the messaging was compelling and relevant, increasing both engagement and conversions.
Strategic Creative Testing: We conducted rigorous A/B testing of various ad creatives and formats to determine which resonated best with different segments of the audience. This allowed us to continuously refine our content, ensuring higher performance with each iteration.
Audience Segmentation and Targeting: We strategically segmented the audience based on geographic location, interests, and behaviors related to golf. This allowed us to pinpoint high-potential users and avoid wasted spend on low-intent audiences.
Scaling Best-Performing Ads: Once we identified top-performing ads, we scaled them by allocating more budget and expanding the audience pool. This helped drive consistent returns while maintaining efficiency.
Results:
First Weekend: Generated $50k in revenue from just $500 spent, achieving a 100x ROAS.
End of Month 1: Closed the month with close to $1 million in sales and a 30x ROAS.
At Present: TikTok has now generated over $2 million in attributed revenue, solidifying it as a scalable and high-performing acquisition channel for Golf Box.